Problem: Spaces built for teens and families are dwindling

Solution: The Kingpin is a retro-style indoor roller-skating rink that aims to provide a fun and loose atmosphere for families and friends. The visual identity system blends the playful nature of roller-skating with geometric design trends of the 1980s. The typography and logo pay homage to the 80s through bright colors, a bold sans-serif typeface, and the usage of geometric shapes to abstractly form a roller-skate. The inherent sense of motion in the logo translates to a fun motion graphic showcasing logo lockups and The Kingpin’s goal to have people “get loose.”