Problem: Kyoto is seeking to update their visual identity to include traditional and modern elements important to the city.

Solution: This logo combines the elements of brushstrokes used in traditional Japanese shodo with the industrial nature of Kyoto’s manufacturing district. The cherry blossom signifies Kyoto’s rich culture and dedication to the preservation of the natural environment. The dynamic motion of the petals is a nod towards the gears used in the manufacturing district of this rapidly modernizing city. Combining the sans-serif Univers with the stylized cherry blossom is a perfect blend of modern and traditional.