Problem: Dance tights often come in single use, mostly nonerecyclable packaging with no way to safely store the tights once opened.

Solution: Kóra is an emerging dance tights brand that focuses on sustainability while maintaining an air of elegance and modernity for professional women dancers who value functionality over decoration. Each type of packaging is recyclable with the paper tubes doubling as reusable storage for the tights. The “K” in Kóra’s wordmark mimics the fluidity of a performer’s arms when in ballet’s fourth position. The sans-serifs typefaces Sweet Sans Pro and Univers reinforce the brands simple elegance and easy legibility.