Jadyn Young

Problem: Dance tights often come in single use, mostly nonerecyclable packaging with no way to safely store the tights once opened.

Solution: Kóra is an emerging dance tights brand that focuses on sustainability while maintaining an air of elegance and modernity for professional women dancers who value functionality over decoration. Each type of packaging is recyclable with the paper tubes doubling as reusable storage for the tights. The “K” in Kóra’s wordmark mimics the fluidity of a performer’s arms when in ballet’s fourth position. The sans-serifs typefaces Sweet Sans Pro and Univers reinforce the brands simple elegance and easy legibility.

Problem: The famous typographer Adrian Frutiger does not have a portfolio website that catalogues all of his typefaces.

Solution: This website aims to preserve the memory of Adrian Frutiger and the impact he continues to have on the international typographic community. Frutiger was a typographer and a pioneer of the International Typographic Style taught in Zürich, Switzerland. Zürich focused on strict adherence to the grid, minimal color palettes, and an emphasis on typography over photography. This website exposes the grid structure and highlights Frutiger’s most famous sans-serif typographic works by using geometric forms and emphasizing legibility and functionality.

This portfolio exposes the grid structure as a prominent visual element of the composition while

Problem: Kyoto is seeking to update their visual identity to include traditional and modern elements important to the city.

Solution: This logo combines the elements of brushstrokes used in traditional Japanese shodo with the industrial nature of Kyoto’s manufacturing district. The cherry blossom signifies Kyoto’s rich culture and dedication to the preservation of the natural environment. The dynamic motion of the petals is a nod towards the gears used in the manufacturing district of this rapidly modernizing city. Combining the sans-serif Univers with the stylized cherry blossom is a perfect blend of modern and traditional.

Problem: Spaces built for teens and families are dwindling

Solution: The Kingpin is a retro-style indoor roller-skating rink that aims to provide a fun and loose atmosphere for families and friends. The visual identity system blends the playful nature of roller-skating with geometric design trends of the 1980s. The typography and logo pay homage to the 80s through bright colors, a bold sans-serif typeface, and the usage of geometric shapes to abstractly form a roller-skate. The inherent sense of motion in the logo translates to a fun motion graphic showcasing logo lockups and The Kingpin’s goal to have people “get loose.”